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社会化媒体营销的现状与未来发展趋势

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【摘要】
    社会化媒体营销是每个企业online marketing的戓略部分;社会化媒体营销将会像现在的PR一样,有很多细分的领域。
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42 Rules of Social Media
Foreword by Jory Des Jardins Congratulations on taking the first step and acknowledging that the world is changing, for the better. Ten years ago—heck, even five years ago—you did not have tools of influence at your disposal like you do today. It's an empowering, and intimidating thought. Anyone who starts a small business now has the ability to generate thought leadership—and customers—any place in the world that has a Web connection. This fact also makes true a new reality: A lot of digital clutter exists in the world and, without a smart, actionable way to take advantage of these tools (and a lot of patience and hard work) you won't rise to the top of Google searches, get indexed on lists of top blogs, or attract immediate responses to your Tweets. Your efforts, like most of the poorly executed online campaigns, won't be seen. But this isn't an either/or proposition. Even people who don't have ten hours a day to spend online (I acknowledge that people who aren't in digital media might not) can build businesses from engaging in social media. Not all of us are trying to be blogebrities or have the most friends on MySpace; many of us are just trying to grow a business. I can accept that some of you simplywant to leverage these tools, but don't blame me or Jennifer if in the process you become obsessed with them. You see, once you begin to actively engage in social media you find that making connections for yourself and for others becomes a way of doing business. A close friend asked me, three years ago, how she could change careers through blogging. Before setting her up with a blog account, I suggested she read blogs of natural interest, perhaps even comment on a few. She did that, and began making connections with others in her field. Soon, when she determined she was ready to launch her own blog, she had a built-in audience of followers who read her posts about people making a difference for non-profits. At this point she wasn't running a business but a well-positioned dialogue that listed her prominently in Web searches around tech and non-profits (a nice little side benefit of engaging in blogging). Today she runs a consulting business for non-profits seeking viable online marketing programs. Her podcasts are featured on iTunes and she's constantly approached with new consulting projects. Blogging has given her income, options, and a flexible lifestyle.
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浏览:4099 次 作者:互联网
来源:互联网
上传日期:2012-09-06